What to measure once invitations run automatically
A handful of numbers tell you whether the practice is genuinely improving rather than simply collecting stars. Review velocity per clinic — new Google reviews per month per location — is what prospective patients and local search both respond to, and it is the figure to watch weekly rather than monthly.
Alongside it, track invitation delivery and response rates so you can see how your patient base actually engages, and the recovery response time: how quickly a patient who reported a problem hears back from the practice, ideally the same working day.