Every plan includes the complete review engine: post-visit requests by SMS and email sent under your own business name, follow-up reminders to customers who never opened the first message, a unified inbox for your Google reviews, and a private recovery channel for critical feedback. Nothing about compliance or the open path to your Google Business Profile changes between plans — no customer is ever screened or filtered, whichever plan you are on.
What separates the plans is scale and depth of analysis. Core Pulse suits a single address that wants a reliable flow of new reviews and clear monthly insight. Active Pulse adds up to three locations with a leaderboard that compares branch performance side by side, which is the point most owners start needing when the second site opens. Elite Pulse covers up to ten locations, adds hands-free reply automation for four- and five-star reviews, root-cause trend analysis and team roles for up to ten people.
Choosing between monthly and annual
Monthly billing is the flexible option and is how most teams start: you pay for one month at a time and can change or stop whenever you like. Annual billing costs ten monthly payments for twelve months of service, so it is worth switching once you know the workflow fits your business. You can start monthly and move to annual later without losing any data or history.
Location and team limits explained
Locations are counted by Google Business Profile, not by legal entity, because each profile has its own reviews and its own review link. Team members are the people who log in to read feedback and publish replies; business owners additionally control billing and workspace settings. If you need more locations or seats than Elite Pulse includes, get in touch and we will size it with you.